Feb 2025 - Apr 2025
White Elephant Online
SaaS
Background
White Elephant Gifting Online is a web-based application designed to reinvent the traditional White Elephant gift exchange for the modern era. This platform brings the chaotic charm and joyful unpredictability of in-person White Elephant games to digital gatherings, making it possible for remote teams, families, and social groups to participate in fun, rule-based gift exchanges—regardless of location.
Core problem
How do you recreate the social chaos and fun of a White Elephant gift exchange in a virtual format—without it feeling transactional or flat?
Most online Secret Santa platforms feel sterile, overly utilitarian, or simply awkward. White Elephant, being a game about surprises, thefts, and laughs, loses its magic when stripped of personality.
The main problem: How might we capture the essence of a physical White Elephant game—surprise, theft, chaos, and delight—within a smooth digital experience, especially for distributed teams or friends?